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Coors Light - Toggle navigation - HOP ABOARD. Watch the special extended cut of our Big Game ad, featuring 100 lucky passengers on board the Chill Train. 01. Our Beer. About Our Beer. 02. SUSTAINABILITY. Here's to a More Chill Tomorrow. 03. Buy Beer Online. Get Coors Light Delivered. 04.
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Molson Coors has big plans for its flagship brand as it prepares for its second crack at the Super Bowl since rival Anheuser-Busch InBev loosened its exclusivity over alcohol advertising.Coors Light is running a 30-second spot in the first half of the game on Feb. 11, the company confirmed, resurrecting a silver bullet train concept introduced in 2005.
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It was a one-of-a-kind design. Though inspired by the trains that transported beer from Coors' Golden, Colo., home at the base of the Rocky Mountains, the train wasn't based on any existing design. "Instead, they leaned into the sleek and silver-colored packaging of Coors Light cans," says Harris. She adds that Coors Light's slogan at.
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After the early hiccup in the can plant, "two weeks later, Coors Light would be packaged in the new can and shipped to consumers in the Coors marketing area for the first time," according to the Courier. The Silver Bullet was born. "Our new can design was chosen by the consumer," Horace Irwin, director of marketing, said at the time.
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Can. The shiny silver can now has a modern matte finish. "The frosted finish looks and feels cold, reinforcing our equity," Gannon says. The matte finish is also on new tap handles, which are made with recycled cans. Rocky Mountains. The Rockies will always be a part of Coors Light — that spirit of adventure is deep in the beer's DNA.
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The simple, silver can caught people's attention and the brew was nicknamed the Silver Bullet as sales climbed. Coors Light is constantly bringing innovation to its bottles and cans, with recent features including the Cold Activated Bottle, Super Cold Draft, the Vented Wide Mouth Can with Frost Brew Liner, the Cold Activated Can and Two-Stage.
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The longtime slogan of "Silver Bullet" to describe it does not describe the beer, but rather the silver-colored can in which Coors packaged the beer. Coors once produced Coors Light in "yellow-bellied" cans like the full-strength Coors. However, when the yellow coloring was removed, and the can was left mostly silver, many dubbed the beer the.
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Coors Light's now-iconic "Silver Bullet" can was designed by a Cuban-American artist, Marc Barrios. Barrios emigrated to the U.S. at age 15, and began working for Coors' art department in.
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The nickname for Coors beer is 'The Silver Bullet'. This nickname originated in the 1980s when Coors introduced the iconic silver can. The name has since become an industry term representing the 'ski lift' of beer brands. As a result of the nickname, some beer enthusiasts refer to any silver-colored lager as a 'Silver Bullet'.
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Mini Silver Bullet Cans with vented wide mouth; Rocky Mountain heritage and unique frost brewing process deliver that crisp, refreshing taste you can't find anywhere else;. Coors Light Beer (10 fl. oz. can, 24. World's Most Refreshing Beer. Always lagered, filtered and packaged cold. Well-balanced flavor.
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Coors Light, the popular American beer, holds a special place in the hearts of many beer enthusiasts. Its nickname, "the Silver Bullet," has become synonymous with refreshing and crisp taste. Its nickname, "the Silver Bullet," has become synonymous with refreshing and crisp taste.
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This bar was made in the 1980s by Sunshine Mining for Coors Brewing Company. These bars are no longer available, which adds a sense of collectibility to your Silver holdings. Contains 1 oz of .999 fine Silver. Obverse: Features the iconic Coors Light can also known as the Silver Bullet. Each bar displays the weight and purity below.
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Secondly, the slim "Silver Bullet" Coors Light can design of the late 20th century and early 21st century that Droga5 executive creative director Kevin Weir credited for the train's original.
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Pinterest. The story of Marc Barrios, a cuban refugee would make his mark on the American Advertising Industry. Photo Credit: molsoncoorsblog.com.
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Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois.. The brewery introduced the tagline "perfect shot of refreshment" under the slogan of a "Silver Bullet", a symbol of the silver can that holds the beer.
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Coors is 4.2% ABV light beer that is always lagered, filtered, and packaged cold. Skip to main content Coors Light - Toggle navigation - HOP ABOARD. Watch the special extended cut of our Big Game ad, featuring 100 lucky passengers on board the Chill Train. 01. Our Beer. About Our Beer.
